The Ultimate Guide to Customer Data Platforms
A curated UK edition of IndustrialDay news, analysis, interviews, reviews, job moves, and related resources for Customer Data Platforms (CDP).
What to know about Customer Data Platforms
Customer Data Platforms (CDPs) are central tools in today’s business landscape, enabling organisations to collect, unify, and activate customer data for insightful analytics and personalised customer experiences. As companies face an abundance of consumer data from numerous channels, CDPs provide a technological backbone to harness this information efficiently and securely.
The recent stories reflect how various industries—from retail and healthcare to aviation and technology—are leveraging CDPs to modernise customer engagement, improve operational agility, streamline marketing efforts, and bolster cybersecurity. Integration of AI and machine learning with CDPs is enhancing real-time data insights, enabling hyper-personalisation, and supporting first-party data strategies amid evolving privacy regulations.
By exploring these stories, readers can learn about practical applications of customer data platforms, understand the benefits of unifying data across platforms, and discover the challenges and solutions in deploying CDPs effectively. This tag serves as a valuable resource for professionals interested in driving efficient growth, enhancing customer loyalty, and navigating the complexities of data privacy and AI in customer experience management.
UK Customer Data Platforms News
Regional stories with direct local relevance
Klaviyo launches headless CRM for AI tools & agents
Marketers can now plug AI agents into customer data and actions without Klaviyo's interface, as the firm widens access across its platform.
Sunderland extends Seriös Group data partnership deal
A shared data platform is now helping Sunderland link match preparation, fan engagement and sales, as clubs chase better decisions and growth.
UK firms embed AI in workflows but keep human control
Most UK enterprises now see AI boosting productivity, but 78% are keeping human approval points and guardrails in place.
Kritmatta launches AI agent platform for SME businesses
Small businesses could cut manual admin as the new tool links emails, CRM records and chats into one workflow for review.
Apex wins Marketing Team of the Year at Network Group
Apex's in-house marketing revamp wins Network Group 2026 Gala award, with the Manchester IT services provider also shortlisted in two other categories.
Q-commerce pushes UK shoppers to demand price parity
Supermarkets face mounting pressure to match online deals, as 78% of UK shoppers now expect in-store prices to mirror digital offers.
Analyst Insights
Research and market analysis connected to Customer Data Platforms
Infobip study finds CX investment gap in global brands
DevRev wins ISO 27001 certification for AI security
Doxis named Gartner leader for document management again
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Featured News
Reviews
Expert Columns
The importance of data enrichment in financial services
Why You Need Phone Validation in Your Customer Data Toolkit
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
5 Data & AI governance trends every CDO should be watching in 2026
Why seamless Middle East 2026 should be on every commerce leader's calendar
Why data governance use cases fail without accurate data
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Data enrichment: Turning raw data into real intelligence
CX is an outcome of the network beneath it
The 70% problem: Why checkout is still where eCommerce goes to die
Interviews
Interviews and video coverage from the network
Recent Customer Data Platforms News
Infobip study finds brands struggle to prove sports ROI
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Mphasis lifts CRISIL ESG rating to 73 on green gains
Higher renewable energy use and cleaner governance helped Mphasis lift its CRISIL Core ESG Rating to 73 in FY26, from 69 a year earlier.
Auxia launches Agent Studio for AI marketing workflows
Marketers could cut manual campaign work as Auxia links AI agents to existing tools, after surpassing 200 billion personalisation decisions.
Cloudflare launches Kitesurf browser for AI agents
Cost-sensitive AI automation can now use a lighter browser as Cloudflare's beta aims to cut CPU and memory use for web tasks.
.webp)
Epsilon launches Brand Pages for retailer websites
Retailers gain a templated way to host branded content and shoppable pages, as suppliers seek better visibility and clearer sales attribution.
Klaviyo adds social marketing tool to consumer CRM platform
Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.
Amperity named a Leader in Snowflake marketing report
The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.
Braze teams up with Databricks on data integration
The tie-up should let brands move customer data and campaign signals between systems faster, while cutting middleware, sprawl and governance risk.
LiveRamp & Adobe link purchase data for ad campaigns
Brands using commerce media networks could get more precise targeting and personalised ads as first-party purchase data is linked to Adobe tools.
SAP study finds AI agents shape Gen Z buying decisions
Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.
Maestra passes 100 clients with embedded marketer model
Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.
LiveRamp launches partner scheme for AI marketing agents
Marketers can now test partner-built AI tools inside LiveRamp, as the limited pilot aims to streamline planning, measurement and activation.
Adobe unveils GenStudio tools for retail media ads
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.
Adobe launches CX Enterprise Coworker for AI workflows
Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.
Forrester says commerce media can fix retail media flaws
Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.
Consumer use of generative AI rises to 73%, survey finds
Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.
AvePoint lifts guidance after strong first quarter
Stronger demand for cloud data tools lifted AvePoint’s first-quarter revenue 26% and prompted the company to raise its full-year ARR outlook.
Salsify launches SalsifyIQ an intelligence layer commerce
The new layer is meant to help brands and retailers keep product data aligned as AI-led shopping and retailer requirements become more complex.
Airbyte launches agents to unify data for AI workflows
Businesses struggling with fragmented records can now give AI agents a shared data layer, as Airbyte adds search and write tools for workflows.
ICBA names six firms to ThinkTECH accelerator cohort
Community banks will test tools for fraud, payments and compliance as ICBA brings six firms into its eleventh ThinkTECH accelerator class.
Job Moves
Acquirz hires data & AI chief after Marketscan deal
Webtrends Optimize appoints Samantha Bessant as Customer Success Director
Dig appoints Ideal World Co-founder Paul Wright to board
Tenzo appoints Jane O'Riordan as Chair of the Board
Lumai names René Bonvanie board chair for optical AI push
Accordion strengthens London CFO tech team for PE demand
SALESmanago appoints Phil Draper as CEO to drive global AI growth
The Marketing Centre welcomes three new senior fractional CMOs
Nexer names Gareth Mitchell-Jones UK Data & AI Lead
