Snowflake Stories

UK Stories

Snowflake stories

Unit4 launches Data Hub to ease ERPx analytics access

Finance and analytics teams could cut manual exports as the new service pushes ERP data directly into reporting tools and keeps connections intact.

By Sofiah Nichole Salivio • 4 min read • Last month

Software-as-a-Service

Adverity launches Atlas to add AI context for marketers

The layer is designed to stop AI misreading marketing shifts, after many pilots fail because systems lack business context and governance.

By Sofiah Nichole Salivio • 3 min read • Last month

Global Stories

Snowflake stories

Hybrid Cloud

Google expands BigQuery transfer service with new connectors

Enterprises will be able to move more sales, marketing and database data into BigQuery as Google adds connectors for SQL Server and Shopify.

By Sean Mitchell • 4 min read • Yesterday

Data Protection

Netskope launches DataSec Command Centre for data security

Fragmented defences are leaving most security teams unable to trace sensitive data after incidents, according to Netskope research.

By Mark Tarre • 4 min read • Yesterday

Data Protection

Cyera launches tools to secure enterprise AI agents

Security teams face a sharper risk from hidden AI agents as Cyera says non-human identities in Fortune 500 companies jumped 480% in six months.

By Mark Tarre • 4 min read • Last week

Customer Relationship Management

Google Cloud expands borderless Lakehouse across clouds

Businesses can now query data in place across rival clouds and software platforms, cutting duplication and transfer costs for analytics and AI.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Tredence launches Forward Deployed Engineering practice

It aims to help large companies turn AI pilots into operational tools, as demand grows for measurable returns from enterprise projects.

By Sofiah Nichole Salivio • 4 min read • Last month

Data Protection

Snowflake launches AI gateway for secure agent access

Enterprises gain tighter control as Snowflake centralises AI agent access, logging and spending across multiple platforms and security tools.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Software-as-a-Service

Kellton Tech revenue rises 6.8% as AI push expands

AI-led work lifted Kellton Tech's first-quarter revenue, though profit stayed well below turnover as it expanded across energy and finance.

By Karen Joy Bacudo • 4 min read • Last month

DevOps

Redgate launches Flyway MCP Server for AI code control

Governance checks for AI-written code are moving closer to production databases as Redgate adds an MCP Server to Flyway Enterprise.

By Mark Tarre • 3 min read • Last month

Customer Relationship Management

SnapLogic launches SnapCode for Claude Code integration

Enterprises can now let AI coding tools build integrations while keeping deployment, monitoring and security checks inside SnapLogic's platform.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Data Analytics

Apache Ossie joins incubator to standardise metrics

Aiming to cut conflicting analytics results, the project will now be governed by the Apache Software Foundation after support topped 50 organisations.

By Sean Mitchell • 3 min read • Last month

Data Protection

Amperity named a Leader in Snowflake marketing report

The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.

By Joseph Gabriel Lagonsin • 3 min read • Last month